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Key Takeaways Digital marketing for financial advisors can yield some amazing results. I recently helped one advisor in the Midlands (UK) who achieved 12 leads in just one month from their online channels. Even with a 10% conversion rate, that’s one new client per month! However, financial advisor marketing rests upon effective communication. You…
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The above animation highlights the key survey findings of why UK adults use a financial advisor, including: Source: Hymans Robertson Investment Services Consumer Survey 2023 How Beneficial is a Financial Advisor? A financial advisor can be hugely beneficial to those facing pension confusion, questions about how to manage their investments, or a complex estate.…
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Key Takeaways Integrating AI for financial advisors is a significant undertaking. I hear advisors talking about AI like it’s a house renovation or an extension – i.e. a useful “addition”, but not an overhaul. But that’s not the case. Engaging in financial advisor AI is to engage in a complete rebuild from the ground…
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Key Takeaways I recently spoke to an advisor who said a good margin is 35-40%. However, with the top financial advisor AI tools, it is possible to boost that to 60% or more. AI tools for financial advisors can save you time, open bottlenecks and boost ROI. However, not all AI software for financial…
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The Advisor Market: Growth & Trends Advisor Demographics and Employment Client Acquisition and Attitudes Advisor Productivity and Time Management Client Onboarding and Service Technology and Financial Advice Fee Structures and Compensation Investment Trends Regulatory and Compliance ⁂ Philip TealePhilip Teale is a MCIM marketer with over 10 years’ experience working with financial advisors –…
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Key Takeaways Financial advisor lead generation can feel overwhelming. You want to get more inquiries and booked meetings, but which marketing channels do you choose? How can you ensure quality? Should you buy leads from third-party providers? The reality is, lead generation looks different for each advisor. After all, your marketing goals, competition, ideal…
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Key Takeaways What’s the secret to email marketing for financial advisors? So many firms struggle, with few subscribers receiving or even opening their emails. Yet, for other advice firms, it can be their most profitable marketing channel – with $36 ROI or more for every $1 spent. As a marketer of 10 years in…
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Key Takeaways Artificial intelligence (AI) is changing almost every sector in 2025, including financial services. One of the most powerful areas of innovation is financial advisor AI, where it is cutting costs, reducing admin and increasing scalability. I’ve worked with advisors for 10 years, and I have never seen so much opportunity before. Until…
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Key Takeaways I’ll say it straight. If you’re looking for a ready-made marketing plan for financial advisors, you may as well indulge your own clients who ask for a ready-made financial plan. The two professions (marketing and financial planning) have striking similarities. Both involve using time-honoured principles that can apply across cases. However, both…
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Key Takeaways Are you frustrated with lead generation as a financial adviser? You are not alone. If you’re spinning wheels with trying to get leads, there is good news. With the right plan, you can boost qualified inquiries, build meaningful client relationships and automate your outreach. TLDR: Here are my six most actionable tips…