Independent analysis on AI tools, compliance considerations and what a sensible transition actually looks like for FCA-regulated advice firms.
I recently spoke with a financial adviser in Bristol who’d been spending £2,000 per month with a financial marketing company. They delivered gorgeous content, ran LinkedIn campaigns and…
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In January, I built a system that let an adviser double his content output within the first month – all without hiring a single full-time writer. His secret…
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In 2025, I spoke to at least three financial advisors who spent £24,000 on SEO over twelve months without booking a single consultation. When I audited the sites,…
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Last month, a Director of a tax planning firm called me for advice. He was trying to run Facebook ads, but their creates kept getting blocked. Here’s the…
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Traditional banks pour millions into brand campaigns, sponsorships and glossy TV adverts. Fintechs spend a fraction of that budget yet consistently win younger customers. The gap isn’t about…
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I remember looking at a financial advisor’s Google Ads account with him. He’d spent over $20,000 on paid ads, but had only attracted a handful of leads. Three…
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I watched a director at spend £££ on a marketing automation platform in late 2025. Three months later, they were still manually copying client data between spreadsheets. The…
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Just today, I spoke with a financial adviser who’d spent £8,000 on a website 5 years ago. Over that whole time, it has sat there virtually invisibile. Not…
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Last month, I watched a solo advisor nearly walk away from automation entirely. He’d spent $100s on Zapier over six months, only to discover his workflows were still…
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