Latest Articles
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How to Avoid Misleading Financial Ad Claims in Your Marketing
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Last month, a Director of a tax planning firm called me for advice. He was trying to run Facebook ads, but their creates kept getting blocked. Here’s the problem. You want to run a headline like: “Average client sees £120k boost to retirement income”. Technically true for three of your clients. Yet, without vital…
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Can Fintechs Outmarket Traditional Banks?
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Traditional banks pour millions into brand campaigns, sponsorships and glossy TV adverts. Fintechs spend a fraction of that budget yet consistently win younger customers. The gap isn’t about money spent. It’s about friction removed, experiences designed and speed delivered. Key Takeaways Fintech vs. Traditional Banking: Understanding the Core Divide The real battle between fintechs…
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What Is a Quiz Funnel for Financial Advisors, and Why Use It?
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I remember looking at a financial advisor’s Google Ads account with him. He’d spent over $20,000 on paid ads, but had only attracted a handful of leads. Three had booked consultations. None converted. The problem wasn’t the targeting or the creative. It was that he had no way to qualify prospects before they wasted…









