Latest Articles
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The 5 Big Mistakes Financial Advisors Make with Marketing Automation
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I watched a director at spend £££ on a marketing automation platform in late 2025. Three months later, they were still manually copying client data between spreadsheets. The tool sat unused because nobody understood why they’d bought it in the first place. It wasn’t a tech problem. It was a clarity problem. Here’s the…
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How to Build Content Strategies for Financial Services Firms That Actually Generate Leads
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Just today, I spoke with a financial adviser who’d spent £8,000 on a website 5 years ago. Over that whole time, it has sat there virtually invisibile. Not a single lead has followed. The site looked gorgeous, but it’s been sitting there like an expensive brochure with no strategy behind it. In my 10…
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n8n vs Zapier for Financial Advisors: Which Automation Tool Saves You More Time and Money?
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Last month, I watched a solo advisor nearly walk away from automation entirely. He’d spent $100s on Zapier over six months, only to discover his workflows were still breaking when client data didn’t sync properly between his AI notetaker, CRM and other planning software. The frustration was palpable. Here’s what I’ve discovered after 10…









