Latest Articles
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What Is a Quiz Funnel for Financial Advisors, and Why Use It?
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I remember looking at a financial advisor’s Google Ads account with him. He’d spent over $20,000 on paid ads, but had only attracted a handful of leads. Three had booked consultations. None converted. The problem wasn’t the targeting or the creative. It was that he had no way to qualify prospects before they wasted…
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The 5 Big Mistakes Financial Advisors Make with Marketing Automation
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I watched a director at spend £££ on a marketing automation platform in late 2025. Three months later, they were still manually copying client data between spreadsheets. The tool sat unused because nobody understood why they’d bought it in the first place. It wasn’t a tech problem. It was a clarity problem. Here’s the…
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How to Build Content Strategies for Financial Services Firms That Actually Generate Leads
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Just today, I spoke with a financial adviser who’d spent £8,000 on a website 5 years ago. Over that whole time, it has sat there virtually invisibile. Not a single lead has followed. The site looked gorgeous, but it’s been sitting there like an expensive brochure with no strategy behind it. In my 10…









