Latest Articles
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Do Facebook Ads Really Work for Financial Advisors?
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I’ve spoken to many financial advisers who are interested in Facebook Ads. Often, the subject comes up out of frustration. Other lead generation channels don’t seem to be working, and Meta (Facebook) seems like a silver bullet. So they launch a campaign, drive traffic to a basic landing page and wonder why qualified leads…
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LinkedIn Marketing for Financial Advisors: How to Turn Connections into Clients in <20 Minutes Per Day
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For 15 years, I ignored LinkedIn. Posted maybe twice a year. Then, in 2025, I decided to get serious with it. And what a transformation I experienced: My jaw dropped. “This stuff actually works,” I thought. That’s when I realised most advisers are completely misunderstanding how LinkedIn actually converts in 2026. The Problem with…
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How Can a Financial Copywriter Help Grow My Business?
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Two days ago, I spoke with an adviser about their digital magazine. It looked great. Interesting topics. Fairly good copywriting. But nobody was reading it. This adviser knew there was a problem. They had a great track record, but they were continually bumping into this objection from clients that chose competitors instead: “I just…









