Latest Articles
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The Top 5 Digital Advertising Channels for Financial Planners in 2026
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Earlier in my career, I was asked to examine the Google Ads account of a rising European fintech. What I saw shocked me. £20,000 spent on ads. No sales. Almost no conversions of any kind. There were multiple problems explaining this. The absence of a compelling offer. High friction. A broken pipeline. Poor targeting…
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Wealth Management Marketing Automation Issues: How to Solve the Automation Paradox
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Last December, I was negotiating a marketing automation project with a wealth manager. They wanted a completely “hands-off” system where emails, social media and articles were completely auto-generated by AI agents. I ended up pulling out of the project. Not because I didn’t think I could build what they wanted – but because a…
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Do Facebook Ads Really Work for Financial Advisors?
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I’ve spoken to many financial advisers who are interested in Facebook Ads. Often, the subject comes up out of frustration. Other lead generation channels don’t seem to be working, and Meta (Facebook) seems like a silver bullet. So they launch a campaign, drive traffic to a basic landing page and wonder why qualified leads…









