Latest Articles
-

Wealth Management Marketing Automation Issues: How to Solve the Automation Paradox
•
Last December, I was negotiating a marketing automation project with a wealth manager. They wanted a completely “hands-off” system where emails, social media and articles were completely auto-generated by AI agents. I ended up pulling out of the project. Not because I didn’t think I could build what they wanted – but because a…
-

Do Facebook Ads Really Work for Financial Advisors?
•
I’ve spoken to many financial advisers who are interested in Facebook Ads. Often, the subject comes up out of frustration. Other lead generation channels don’t seem to be working, and Meta (Facebook) seems like a silver bullet. So they launch a campaign, drive traffic to a basic landing page and wonder why qualified leads…
-

LinkedIn Marketing for Financial Advisors: How to Turn Connections into Clients in <20 Minutes Per Day
•
For 15 years, I ignored LinkedIn. Posted maybe twice a year. Then, in 2025, I decided to get serious with it. And what a transformation I experienced: My jaw dropped. “This stuff actually works,” I thought. That’s when I realised most advisers are completely misunderstanding how LinkedIn actually converts in 2026. The Problem with…









