The Top 5 Digital Advertising Channels for Financial Planners in 2026
Earlier in my career, I was asked to examine the Google Ads account of a rising European fintech. What I saw shocked me. £20,000 spent on ads. No…
Read articleIndependent analysis on AI tools, compliance considerations and what a sensible transition actually looks like for FCA-regulated advice firms.
Earlier in my career, I was asked to examine the Google Ads account of a rising European fintech. What I saw shocked me. £20,000 spent on ads. No…
Read articleLast December, I was negotiating a marketing automation project with a wealth manager. They wanted a completely “hands-off” system where emails, social media and articles were completely auto-generated…
Read articleI’ve spoken to many financial advisers who are interested in Facebook Ads. Often, the subject comes up out of frustration. Other lead generation channels don’t seem to be…
Read articleFor 15 years, I ignored LinkedIn. Posted maybe twice a year. Then, in 2025, I decided to get serious with it. And what a transformation I experienced: My…
Read articleTwo days ago, I spoke with an adviser about their digital magazine. It looked great. Interesting topics. Fairly good copywriting. But nobody was reading it. This adviser knew…
Read articleJust this month, I watched a brilliant founder lose a five-figure deal because he went silent for six weeks during tax year end. The prospect had downloaded his…
Read articleOver my 10-year career, I’ve watched mutiple financial advisers spend >£18,000 on SEO campaigns that brought zero clients. The problem? They were fighting yesterday’s battle whilst their prospects…
Read articleI recently spoke with a financial adviser in Bristol who’d been spending £2,000 per month with a financial marketing company. They delivered gorgeous content, ran LinkedIn campaigns and…
Read articleIn January, I built a system that let an adviser double his content output within the first month – all without hiring a single full-time writer. His secret…
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